Case Study

VMAT Expo

Virtual conference and expo for large professional organization

The Challenge

The virtualization of an event - the VMAT Expo in its very first virtual edition - consisted of bringing together hundreds of attendees, speakers and exhibitors - leaders in the education field of the UK - who participated in sessions spread over five different conference theaters and four exhibition halls, all participating remotely.

Benefits:

  • Large, custom, virtual venue consisting of 5 conference halls and 4 expo halls for maximum ease of access and tailored event venue structure
  • Customizable exhibitor booths, featuring 4 different sizes allowing exhibitors to truly connect and interact with people who were interested in their stands, including the exchange of digital business cards
  • Detailed agenda spread through all 5 conference theaters with options for attendees to opt-in sessions of their interest
  • Professionally produced content with an easy two-step process fully guiding speakers and entirely facilitated by TheVirtual.Show
  • Hundreds of virtual meetings between attendees (private 1 on 1 video meetings and chats) and discussions between attendees and exhibitors
  • Customized Virtual studio with remote presentations, speakers and host with active screens featuring wide variety of content types
  • Custom branding throughout advert spots within the virtual venue and content produced sessions, allowing for maximum visibility of partners

The Solution

The virtualization of the first virtual VMAT Expo proved to be a success, even more so based on the level of interaction and engagement of the audience. All attendees had the opportunity to actively participate in a two-way communication model via the different functionalities available, such as Questions and Answers, Polls, Virtual Meetings, Networking Lounges and more.

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